What is the Inktel brand?
The first task to complete was to now dictate what the brand is but discover it in what customers and employees say about the company and the service it provides. Buena Vista conducted a series of research interviews to understand what the Unique Value Proposition (UVP) is even if current marketing and communications was not harnessing it.
What should the brand accomplish?
- Add equity to the business by helping 3 main departments: business development, recruiting and operations.
- BD: show what the UVP of Inktel is eloquently and effectively
View The Brand Introduction Video
In two words, “add passion”. Add passion to the client’s brand, to the employee’s career and to living and working with fun at the center of the company’s culture. Take a look at the following commercial to understand all the ways Inktel’s brand of Add Passion trickles throughout everything in touches.
How the Branding interacts with different departments
The commitment to innovation drove the branding. A style of futuristic, clean, and happy productivity was established.
The Inktel brand was very stale with stock photography, dark colors and an unclear message as to what Inktel is, what it provides and what sets it apart from other contact centers. The rebranding process started with simple interviews with everyone from the CEO to the call agents. We learned about the training, the core principles and the culture of the work environment.
The result was to add color, smiles, faces of dedication and a clear message that when you partner with Inktel, your company “adds passion.”
Videos
2022 End of Year Recap
Inktel Benefits For Full-time Employees
2021 End of Year Recap
CSR Orientation
iCares
WISH Q2 2021
STRIVE Q2 2021 RECAP
The purpose of the new site is to give the two main audiences of the site (potential partners and potential hires) a feeling of what the company stands for and what it’s like to be part of Inktel. “Add Passion” to your brand and to your career is featured throughout each page with an emphasis on culture and professionalism.
Biz Dev Deck Slides
